Check out the new CBE Store items!

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Cheryl just got back from a successful trip/tour in California where she landed a great publishing deal for “One Up” and secured a new gig writing music for movie trailers!

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The Baby Committment

It’s been a while since I’ve written. You’ve heard this before, right? From other artists whose mailing lists you are on. Maybe you’ve heard it from a friend over email. Or perhaps you’ve written it yourself. The cause of such a hiatus, I have observed, is usually due to the creation of something that takes all of one’s energy and attention. I’ve heard it from my friends who just had a baby. And I’ve heard it from friends who were looking, and then finally bought a house. And I’m writing it now, to you, because I released a record.

For the past year and a half I felt like I was at war. Or at least in a very intense wrestling match… With myself, with my bank account, with my loved ones, with my music, my lyrics, with everything. It felt dramatic, pressurized, urgent, as if this was IT, the last chance, the final statement. Very theatrical, I know. Really, what was happening, is that I was making an album. That’s all.

I’ll have another post soon about my exact process of raising $25,000 from fans and sponsors to fund the record, and the process of selling the demo versions on my site via a pay-what-you-want model prior to the record being released. For now, I’m writing to you to transition back into the world of touring, record-promotion, music supervisor-pitching, fan-gathering, and whatever it is this blog does for you.

I’m in San Francisco, staying with a friend and her baby. It’s funny. I’m not a big fan of babies, in general. (This one is particularly cute and chill, and doesn’t scream and cry, so I approve.) I’m not a fan, yet I’m constantly comparing my new records, songs and creative process to them. The analogy is sort of obvious, with all the preparation and care and love and nausea, then the post-birth nursing and tending and trying to get into the best nursery school / licensing library so it can flourish and be successful. But the sentiment is there for both: undying love and passion for the thing you created, tied up with attachment.

This is where the baby analogy and I part ways. I’ve learned that the word attachment is something to be wary of. Being attached to my record, and how “successful” it needs to be has, in the past, put blinders on me. I came up with what it’s supposed to look like, what I should be doing by now, who I should be touring with, how much money I should have made off of it by now, which cuts off any possibility that something else can come in and work. (By the way, should is the cousin of attachment. Caution: use with care, or not at all.) Just being committed to my record’s success keeps me moving forward and taking the appropriate actions, yet without the desperation, urgency, feeling of constant need, and pressure that being attached was producing.

To put this in reality: I am open to have my record’s success come from anywhere. I take on all opportunities, from providing a song to a blog’s video project and helping edit the video, to calling up my favorite clothing store and asking them if i can get my music in their store’s library. I visit friends in far away cities, and look up every licensing company and music-related company in the area. Today I have a meeting with 2 music supervision companies. Tomorrow I’m getting a private tour of Pandora Radio. I have no idea what will come out of any of it, but taking action, being open-minded, and just immersing myself in the industry, the companies that are making things happen, and in relationships that are positive, progressive and supportive will yield some sort of fruit, I’m sure. Whether it’s apples or oranges doesn’t matter. Like most parents-to-be say when asked “do you want a boy or a girl?” I just want it to be healthy.
me and violet

Posted in Living on Gigging, Music Business, On a Personal Note | 5 Comments

ONE UP is officially released on iTunes, Amazon.com and all over the place!

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“Moving Towards Love”, off of Cheryl’s new record “One Up” is playing on a commercial for ABC Family’s new hit series, “Switched At Birth”. Watch it here.

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Cheryl recently composed the music and recorded a live orchestra for a CollegeHumor.com musical!

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Last spring “Keep” played on “ALL MY CHILDREN” twice and MTV Real World DC four times!!

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Being on a mentoring panel at SXSW was a BLAST!

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The ONE UP record now has superstar drummer Shawn Pelton playing on it, as well as a HUGE string section, lots of vocalists and fantastic musicians Geoff Kraly, Oscar Rodrigues and Josh Dion, produced by J Chris Griffin.

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“Exposure”Exposed: 6 Ways to Create It Yourself

exposure |ikˈspō zh ər|
noun
• an act or instance of being uncovered

The unseen artist yearns to be seen. The unheard musician needs to be heard, and the under budget company wants to under pay everyone. While this may be more of my more cynical points of view, I’d like to start off by saying that while promises of “exposure” in exchange for goods (in this article, for the sake of argument, we’ll use a track off your recent, self-released record) is usually a scam, that is not always the case. My tour mate Shaun Ruymen has a track in the new movie “You Again”, and he most certainly has a great chance of exposure. The opportunities for exchanging your music for real, mass exposure are out there, rare as they are.

That being said, I move on. MOST of the time, when promised exposure in exchange for use of your track, chances are it’s because there’s no chance of being paid. And in most areas of the music business where there is an audience (a real audience, where you will really get said exposure), there is usually money. The PROs (performing rights organizations like ASCAP, BMI and SESAC) are close behind, ready to collect your royalties. Rarely will you find an opportunity that gives you REAL exposure with no money attached. You have more chance of finding a gig that pays really well but doesn’t offer much of a new fan base, or exposure. (Like college cafeteria shows and ski resorts, for example. Paying the bills [and dues] but not necessarily getting your music heard the way you would like.)

The thing about the word exposure, is that it is just “an instant”. Extreme exposure can give you 15 minutes of fame, at best. What your music needs is to be steady, ubiquitous, available, and constantly pumped into listeners ears. You know how to do that. And if not, here are my 6 tips:

1) Tour. Hit the road and get new fans. Done and done.
2) Share. Give away recordings of new songs you did in your bedroom for free. Write a blog about what you’re up to. Let the world know you love what you’re doing, or when you’re struggling, or that you’re succeeding past your wildest dreams!
3) Co-write. Two heads are better than one. Two records are too.
4) Hire an intern. Have this person’s sole purpose to be to get you exposure- write articles about you and send press releases. Pay them a % of your CD sales and don’t take them for granted. Bring them with you when you make it big.
5) Get out of the house. Go to shows. Go to music conferences. Make friends with the panelists. Get on a panel next time. Your name gets in every brochure and website about the conference.
6) Go to the movies. Look on craigslist for recent auditions for movies. Get in touch with the directors/producers and offer your music. The more music you place in films, the more likely you get a film going to Sundance. Always make sure to get a little money for your music, even if it’s just $100. (I’m personally training the indie film industry to respect how important music is in films, thus to pay for it like they would an editor or director)

In the end, it’s about attaching value to your music, not letting “the industry” take advantage or undercut that value, and finding the balance between trading your value for something else of equal value. Often times, exposure is an unknown, unreliable empty promise that you cannot forward to your tax guy at the end of the year. Seller beware.

PS. Get it in writing. Before it goes to air on national television, before it gets sold on someone else’s compilation CD and before you lose an opportunity. Do not be afraid to take a stand for your music and its value.

Posted in Living on Gigging, Marketing, Music Business | 2 Comments